The Retailer’s Guide to Headless Commerce
Retailers know that personalisation is a huge opportunity. Consumers are starting to demand personalised content, too: 80% of consumers are [...]
The Retailer’s Guide to First-Party Data
In a customer-centric age, retailers know they must capture high quality customer data. A huge 74% of brands say first-party [...]
The Retailer’s Guide to Zero-Party Data
Zero-party data is a new term coined by Forrester to provide a category for an emerging data type. As retailers [...]