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Behavioural Segmentation: 3 Ways Retailers Can Use This Powerful Strategy
At a time when brands are keen to attract more first-party data to fuel advanced personalisation, behavioural segmentation is increasingly [...]
What Does Personalised Search Mean for Online Fashion?
Forrester research finds that consumers who engage with a retailer's site search are 2-3 times more likely to convert. The [...]
What Is Conversational Commerce?
Conversation is the future of ecommerce. Due to a range of technological advances and shifts in consumer behaviours, brands are [...]
Visual Search for Kitchens and Bathrooms
The relationship between people and their homes has changed distinctly over the last two years. Homes are now places to [...]