A focus on customization is what sets startups apart from all-encompassing big tech alternatives, according to Sebastian Spiegler, founder and CEO of Cadeera, a London-based AI visual search company focused on home décor.

“The majority of our clients have tried and tested existing services and off-the-shelf solutions and found that they are too broad and still need a lot of development effort to make them work,” he said.

Cadeera recently completed an angel investment round. Its software creates a look-book of images of rooms that users can scroll through using a Tinder-style swipe feature. This helps its AI to glean a person’s taste preferences to help them discover interior design products.

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